If you're looking for a way to increase the resale value of your used car, consider advertising it as smoke free. This isn't just a matter of personal preference or taste; it's also about logic and responsibility. A study conducted by San Diego State University found that sellers in major metropolitan used car markets across the US and Canada valued smoke free cars higher in regions without car-smoking bans.
The study found that on average, Autotrader advertisements with non-smoking language had asking prices of $339 higher than matched Autotrader advertisements without non-smoking language. Moreover, in regions without car-smoking bans, Autotrader advertisements with non-smoking language had asking prices $771 higher than matched Autotrader advertisements without non-smoking language. So, presenting your car as smoke free is a smart move if you want to appeal to potential buyers' logic and save some extra cash.
But that's not all. Using Ion, our rapid test for detecting thirdhand smoke in a vehicle, to certify your vehicle as smoke free also has significant health benefits. According to the World Health Organization, thirdhand smoke can persist on surfaces for up to six months, posing a serious health risk for future passengers and even for the car owners themselves. By merchandising your vehicle as smoke free with Knowsmoke certifications, you can ensure that your car remains free of thirdhand smoke contamination, protecting the health of future passengers. So, it's not just about the money; it's about protecting your health and the health of others.
Presenting your car as smoke free is also a matter of ethics and values. By doing so, you are sending a clear message that you care about the health and well-being of others and are committed to creating a safe and healthy environment. Renting out your car to a guest who decides to light up a cigarette inside your vehicle can pose serious health risks, and the residue of thirdhand smoke can linger on surfaces and in the air long after the cigarette has been extinguished. By listing your car as smoke free, you can attract non-smoking guests who will appreciate the extra effort you've made to provide a healthy and safe environment for them.
In conclusion, certifying your car as smoke free is a smart move. By taking this step, you can increase the resale value of your car, protect the health of yourself and future passengers, and send a clear message about your values and commitment to creating a safe and healthy environment. So, don't hesitate to take action now. It's a decision you won't regret.